Wednesday 11 April 2012

Madonna's 'MDNA' Suffers Biggest Album Sales Drop of All Time


The pop star's latest CD is expected to drop 88 percent from its debut week when final chart numbers are released

Madonna has set all kinds of sales records, but this is one she'd rather forget.

PHOTOS: Madonna's Iconic Career and Life in Pictures
After topping the Billboard 200 chart in its first week with 359,000 copies sold, the singer's MDNA is expected to suffer an 88 percent drop in sales to 46,000 units, according to Forbes. The album's steep decline would set the record for biggest second-week drop in history.
Many are questioning whether fans having the option to purchase the album as part of a concert ticket package skewed the initial numbers reported by Nielsen SoundScan. With 185,000 copies sold as part of this deal, only 179,000 constitute individual album sales. Had the latter been the final number reported, the album wouldn't have topped the chart after all; runner-up Lionel Richie would have taken the crown with 199,000 in first-week sales for his country duets album, Tuskegee.
Madonna did little traditional promotion for the album, including an interview on her official Facebook page conducted by Jimmy Fallon and a pair of Twitter Q&A sessions. Otherwise, her performances during the Super Bowl halftime show and at Miami's Ultra Music Festival served as her promotion; as her manager Guy Oseary told The Hollywood Reporter, the plan was to let the music speak for itself.





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